Concepedia

Jim Blythe

JB

13

Publications

507

Citations

12

H-Index

1996

Active since

Affiliations

University of South Wales(Current)

Jim Blythe is an author at University of South Wales specializing in management, business, and marketing.

Top concepts

MarketingManagementBusinessTourismAdvertisingConsumer ResearchMarketing CommunicationTradeArts MarketsBusiness Strategy

Publications per year

1996–2019

13

Publications

13

Using trade fairs in key account management

Jim Blythe · Industrial Marketing Management · 2002 · 130 citations

High-frequency Trading, Trade, Algorithmic Trading +5

Innovativeness and newness in high‐tech consumer durables

Jim Blythe · Journal of Product & Brand Management · 1999 · 64 citations

Innovation Adoption, Consumer Research, Brand Strategy +19

Trade fairs as communication: a new model

Jim Blythe · Journal of Business and Industrial Marketing · 2009 · 52 citations

Emerging Media, Trade, Communication +19

Visitor and exhibitor expectations and outcomes at trade exhibitions

Jim Blythe · Marketing Intelligence & Planning · 1999 · 50 citations

Buying Behavior, Advertising, Performance Studies +13

Objectives and Measures at UK Trade Exhibitions

Jim Blythe · Journal of Marketing Management · 2000 · 44 citations

Cultural Heritage, Trade, Consumer Research +21

Rows per page

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