7
Publications
742
Citations
7
H-Index
1996
Active since
Affiliations
Bill Schroder is an author at Monash University specializing in management, strategic management, and business.
Top concepts
ManagementBusinessMarketingStrategic ManagementBusiness StrategyGlobalizationIndustrial OrganizationInternational ManagementLawCulture
Publications per year
1996–2009
7
7
Power and influence in the buying centre
Mark Farrell, Bill Schroder · European Journal of Marketing · 1999 · 32 citations
Power Bases, Management, Business +13
Rows per page
1–5 of 7