Concepedia

M. Zinkhan George

MZ

1

Publications

55

Citations

1

H-Index

2004

Active since

M. Zinkhan George is an author specializing in interactive marketing, advertising effectiveness, and journalism.

Top concepts

Publications per year

2004–2004

1

Publications

1

A model assessing the effectiveness of direct-toconsumer advertising: integration of concepts and measures from marketing and healthcare

Ajit M. Menon, Aparna Deshpande, M. Zinkhan George et al. · International Journal of Advertising · 2004 · 55 citations

, , +20

Rows per page

1–1 of 1