Aparna Deshpande

Adverse Outcomes Associated with Inappropriate Drug Use in Nursing Homes

Matthew Perri, Ajit M. Menon, Aparna Deshpande et al. · Annals of Pharmacotherapy · 2005 · 208 citations

Direct-to-Consumer Advertising and its Utility in Health Care Decision Making: A Consumer Perspective

Aparna Deshpande, Ajit M. Menon, Matthew Perri et al. · Journal of Health Communication · 2004 · 110 citations

Consumer Perspective, Targeted Advertising, Consumer Research +19

Evidential preferences: cultural appropriateness strategies in health communications

Vetta L. Sanders Thompson, Patricia Cavazos‐Rehg, Keri Jupka et al. · Health Education Research · 2007 · 59 citations

Epidemiology Of Cancer, Health Disparities, Cultural Factor +26

A model assessing the effectiveness of direct-toconsumer advertising: integration of concepts and measures from marketing and healthcare

Ajit M. Menon, Aparna Deshpande, M. Zinkhan George et al. · International Journal of Advertising · 2004 · 55 citations

Targeted Advertising, Consumer Research, Journalism +20

Consumers'Attention to the Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient–Physician Discussions

Ajit M. Menon, Aparna Deshpande, Matthew Perri et al. · Journal of Public Policy & Marketing · 2003 · 54 citations

Customer Satisfaction, Consumer Study, Consumer Research +21