Leandro Angotti Guissoni

Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy

Rajkumar Venkatesan, Paul Farris, Leandro Angotti Guissoni et al. · Journal of Retailing · 2015 · 33 citations · Full text

Business, Marketing, Marketing Management +14

Price and in-store promotions in an emerging market

Leandro Angotti Guissoni, Juan Machado Sanchez, Jonny Mateus Rodrigues · Marketing Intelligence & Planning · 2018 · 16 citations

Management, Marketing, Marketing Management +17

Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market

Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Felipe Zambaldi et al. · Journal of Retailing · 2021 · 14 citations · Full text

Management, Business Economics, Economics +9

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market

Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni et al. · Journal of International Marketing · 2023 · 13 citations

Business, Economics, Marketing +15