Marta Yuan-Chen Lin is an author at National Central University specializing in communication, marketing communication, and technology.
Top concepts
MarketingManagementTechnologyEngineeringCommunicationUser ExperienceMobile ComputingMobile MarketingConsumer ResearchInteractive Marketing
Publications per year
2021–2021
1
1
Marta Yuan-Chen Lin, Tessa Tien Nguyen, Edward Ying-Lun Cheng et al. · Journal of Business Research · 2021 · 17 citations
Relationship Program Receptiveness, User Perception, Mobile Social Network +15
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