Concepedia
Statistics
Publications
8
Citations
186
H-Index
Active since
1975
Affiliations
ESSCA School of Management(Current)
University College Dublin
Université Nantes Angers Le Mans
Jacques Boulay is an author at ESSCA School of Management specializing in business, marketing, and franchise management.
Publications per year
1975–2020
The role of contract, information systems and norms in the governance of franchise systems
Jacques Boulay · International Journal of Retail & Distribution Management · 2010 · 33 citations
Business, Information Systems, Management Information Systems +15
When children express their preferences regarding sales channels
Jacques Boulay, Brigitte de Faultrier, Florence Feenstra et al. · International Journal of Retail & Distribution Management · 2014 · 30 citations
Business, Marketing, Retail Management +17
Edutainment experiences for children in retail stores, from a child’s perspective
Florence Feenstra, Laurent Muzellec, Brigitte de Faultrier et al. · Journal of Retailing and Consumer Services · 2015 · 29 citations
Education, Early Childhood Education, Human Development +12
Defining a retailer’s channel strategy applied to young consumers
Brigitte de Faultrier, Jacques Boulay, Florence Feenstra et al. · International Journal of Retail & Distribution Management · 2014 · 23 citations · Full text
Business, Marketing, Retail Management +13
Growth, Uniformity, Local Responsiveness, and System‐Wide Adaptation in Multiunit Franchising
Jacques Boulay, Barbara Caemmerer, Heiner Evanschitzky et al. · Journal of Small Business Management · 2016 · 22 citations · Full text
Business, Marketing, Strategic Management +10
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