J. Ruiz-Alba

The impact of digitalization and servitization on the financial performance of a firm: an empirical analysis

Mohamad Abou-Foul, J. Ruiz-Alba, Anabela Soares · Production Planning & Control · 2020 · 249 citations

Gamification and online consumer decisions: Is the game over?

Sandra Tobón, J. Ruiz-Alba, Jesús García de Madariaga · Decision Support Systems · 2019 · 214 citations

Online Customer Behavior, Consumer Decision Making, Behavioral Sciences +13

The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective

Mohamad Abou-Foul, J. Ruiz-Alba, Pablo J. López-Tenorio · Journal of Business Research · 2022 · 190 citations

Artificial Intelligence Capabilities, Servitization, Capacity Building +13

Strategic alliances and firm performance in startups with a social mission

Luca Cacciolatti, Ainurul Rosli, J. Ruiz-Alba et al. · Journal of Business Research · 2019 · 122 citations

Social Mission, Firm Performance, Startup Ecosystem +11

Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness

J. Ruiz-Alba, Mohamad Abou-Foul, Alireza Nazarian et al. · Information Technology and People · 2021 · 80 citations · Full text

Customer Satisfaction, Consumer Research, Online Customer Behavior +20