Concepedia

Sandra Tobón

ST

3

Publications

313

Citations

3

H-Index

2019

Active since

Affiliations

Universidad Complutense de Madrid(Current)

Sandra Tobón is an author at Universidad Complutense de Madrid specializing in interactive marketing, consumer research, and consumer behavior.

ORCID

Top concepts

Publications per year

2019–2021

3

Publications

3

Gamification and online consumer decisions: Is the game over?

Sandra Tobón, J. Ruiz-Alba, Jesús García de Madariaga · Decision Support Systems · 2019 · 214 citations

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The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence

Sandra Tobón, Jesús García de Madariaga · Journal of theoretical and applied electronic commerce research · 2021 · 89 citations · Full text

, , +24

Influencers vs the power of the crowd: A research about social influence on digital era

Sandra Tobón, Jesús García de Madariaga · Estudios Gerenciales · 2021 · 10 citations · Full text

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