Concepedia

Kabir C. Sen

KC

Statistics

Publications

8

Citations

513

H-Index

8

Active since

1993

Affiliations

Lamar University(Current)

Kabir C. Sen is an author at Lamar University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEngineeringBusiness StrategyConsumer ResearchIndustrial OrganizationFinanceEconomicsBiophysics

Publications per year

1993–2019

8

Publications

8

The use of initial fees and royalties in business‐format franchising

Kabir C. Sen · Managerial and Decision Economics · 1993 · 187 citations

Economics, Business Law, Financial Management +14

The demand for game day attendance in college football: an analysis of the 1997 Division 1‐A season

Donald I. Price, Kabir C. Sen · Managerial and Decision Economics · 2003 · 118 citations

Game Day Demand, Sport Economics, Division 1‐A +4

The use of franchising as a growth strategy by US restaurant franchisors

Kabir C. Sen · Journal of Consumer Marketing · 1998 · 80 citations

Growth Strategy, Hospitality Marketing, Business +13

A model for assessing consumer perceptions of quality

George N. Kenyon, Kabir C. Sen · International Journal of Quality and Service Sciences · 2012 · 37 citations

Customer Satisfaction, Service Quality, Service Research +12

Advertising Fees in the Franchised Channel

Kabir C. Sen · Journal of Marketing Channels · 1995 · 32 citations

Advertising, Market Analysis, Management +9

1–5 of 8