Concepedia

Chang-Gyu Yang

CY

9

Publications

385

Citations

9

H-Index

2011

Active since

Affiliations

Sogang University(Current)

Ajou University

Chang-Gyu Yang is an author at Sogang University specializing in marketing, management, and communication.

Top concepts

MarketingManagementCommunicationBusinessDigital MarketingArtsTechnologyMobile MarketingBusiness StrategyConsumer Research

Publications per year

2011–2022

9

Publications

9

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Eui-Bang Lee, Sang-Gun Lee, Chang-Gyu Yang · Industrial Management & Data Systems · 2017 · 212 citations

Digital Marketing, Targeted Advertising, Consumer Research +20

Perceived Usefulness Factors of Online Reviews: A Study of Amazon.com

Sang-Gun Lee, Silvana Trimi, Chang-Gyu Yang · Journal of Computer Information Systems · 2017 · 49 citations

A study on the antecedents of healthcare information protection intention

Chang-Gyu Yang, Hee Jun Lee · Information Systems Frontiers · 2015 · 30 citations

Health Policy, Technology Acceptance Model, Medical Privacy +9

A model for analyzing churn effect in saturated markets

Sang‐Gun Lee, Ming Yu, Chang-Gyu Yang et al. · Industrial Management & Data Systems · 2011 · 25 citations

Strategies for ICT product diffusion: the case of the Korean mobile communications market

Sang-Gun Lee, Eui-Bang Lee, Chang-Gyu Yang · Service Business · 2013 · 18 citations

Ict Product Diffusion, Mobile Marketing, Mobile Commerce +10

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