Concepedia

Sang-Gun Lee

SL

26

Publications

2K

Citations

18

H-Index

1982

Active since

Affiliations

Sogang University(Current)

Ajou University

University of Nebraska–Lincoln

Keimyung University

Hitotsubashi University

Sang-Gun Lee is an author at Sogang University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyTechnologyCommunicationTechnology TransferArtsEconomicsEducation

Publications per year

1982–2021

26

Publications

26

The impact of cultural differences on technology adoption

Sang-Gun Lee, Silvana Trimi, Changsoo Kim · Journal of World Business · 2012 · 303 citations

Culture, Technology Acceptance Model, User Acceptance +5

An integrative model of computer abuse based on social control and general deterrence theories

Sang M. Lee, Sang-Gun Lee · Information & Management · 2003 · 245 citations

Cybercrime, Social Behavior, Social Computing +11

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Eui-Bang Lee, Sang-Gun Lee, Chang-Gyu Yang · Industrial Management & Data Systems · 2017 · 212 citations

Digital Marketing, Targeted Advertising, Consumer Research +20

Validating E-learning factors affecting training effectiveness

Hyochang Lim, Sang-Gun Lee, Ki-Chan Nam · International Journal of Information Management · 2007 · 193 citations

Training System, Learning Management System, E-learning +4

I became an attractive person in the virtual world: Users’ identification with virtual communities and avatars

Changsoo Kim, Sang-Gun Lee, Minchoel Kang · Computers in Human Behavior · 2012 · 149 citations

Avatar Animation, Engineering, Virtual Communities +19

Rows per page

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