Concepedia

Purva Kansal

PK

3

Publications

82

Citations

3

H-Index

2008

Active since

Affiliations

Panjab University(Current)

Purva Kansal is an author at Panjab University specializing in interactive marketing, business, and consumer behavior.

ORCID

Top concepts

Publications per year

2008–2016

3

Publications

3

Cognitive Dissonance and the Marketing of Services: Some Issues

Anupam Bawa, Purva Kansal · SSRN Electronic Journal · 2008 · 49 citations · Full text

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Online privacy concerns and consumer reactions: insights for future strategies

Purva Kansal · Journal of Indian Business Research · 2014 · 18 citations

, , +27

Perceived Risk and Technology Acceptance Model in Self-Service Banking: A Study on the Nature of Mediation

Purva Kansal · South Asian Journal of Management · 2016 · 15 citations

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