Concepedia

Anupam Bawa

AB

4

Publications

242

Citations

4

H-Index

2004

Active since

Affiliations

Panjab University(Current)

Anupam Bawa is an author at Panjab University specializing in consumer behavior, consumer research, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCultureConsumer CultureCustomer SatisfactionBusinessEducationAdvertising

Publications per year

2004–2020

4

Publications

4

Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent

Anupam Bawa · Vikalpa The Journal for Decision Makers · 2004 · 162 citations

Customer Satisfaction, International Marketing, Consumer Study +21

Cognitive Dissonance and the Marketing of Services: Some Issues

Anupam Bawa, Purva Kansal · SSRN Electronic Journal · 2008 · 49 citations · Full text

Customer Satisfaction, Advertising, Service Research +12

Narrative Worlds of Frugal Consumers: Unmasking Romanticized Spirituality to Reveal Responsibilization and De-politicization

Srinath Jagannathan, Anupam Bawa, Rajnish Rai · Journal of Business Ethics · 2018 · 21 citations

Culture, Frugal Consumers, Consumer Culture +9

Seeking consumer forgiveness: face management by frontline employees

Jatinderpreet Kaur Bath, Anupam Bawa · The Journal of Marketing Theory and Practice · 2020 · 10 citations

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