Sally Rao Hill

A Conceptual Framework and Propositions for the Acceptance of Mobile Services

Sally Rao Hill, Indrit Troshani · Journal of theoretical and applied electronic commerce research · 2007 · 241 citations · Full text

Customer Satisfaction, Consumer Research, Technology Adoption +17

Exploring the public sector adoption of HRIS

Indrit Troshani, Cate Jerram, Sally Rao Hill · Industrial Management & Data Systems · 2011 · 233 citations

Innovation Adoption, Strategic Human Resources, Education +20

Towards an understanding of consumers’ FinTech adoption: the case of Open Banking

Rebecca Sze Oi Chan, Indrit Troshani, Sally Rao Hill et al. · International Journal of Bank Marketing · 2022 · 226 citations

Customer Satisfaction, Effort Expectancy, Consumer Research +18

Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships

Sally Rao Hill, Chad Perry · Qualitative Market Research An International Journal · 2003 · 199 citations

Customer Experience, Inter‐firm Relationships, Internet Science +28

Thinking about relationship marketing: where are we now?

Sally Rao Hill, Chad Perry · Journal of Business and Industrial Marketing · 2002 · 184 citations

Brand Strategy, History Of Marketing, Management +16