Concepedia

Doug Ayers

DA

Statistics

Publications

2

Citations

317

H-Index

2

Active since

1997

Affiliations

Northern Illinois University(Current)

Doug Ayers is an author at Northern Illinois University specializing in marketing strategy, business strategy, and organizational behavior.

Top concepts

Publications per year

1997–1997

2

Publications

2

An Exploratory Investigation of Organizational Antecedents to New Product Success

Doug Ayers, Robert Dahlstrøm, Steven J. Skinner · Journal of Marketing Research · 1997 · 225 citations

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An Exploratory Investigation of Organizational Antecedents to New Product Success

Doug Ayers, Robert Dahlstrøm, Steven J. Skinner · Journal of Marketing Research · 1997 · 92 citations

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