Statistics
Publications
3
Citations
129
H-Index
3
Active since
2008
Affiliations
Tampere University(Current)
Heli Paavola is an author at Tampere University specializing in management, consumer loyalty, and customer insights.
Publications per year
2008–2020
3
3
A meaning-based framework for customer loyalty
Elina Närvänen, Hannu Kuusela, Heli Paavola et al. · International Journal of Retail & Distribution Management · 2020 · 59 citations · Full text
User involvement in service innovations
Eija Kaasinen, Mari Ainasoja, Elina Vulli et al. · 2010 · 36 citations
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