Statistics
Publications
1
Citations
97
H-Index
1
Active since
2002
Affiliations
The University of Adelaide(Current)
J‐M. Aurifeille is an author at The University of Adelaide specializing in international consumer segmentation, consumer segmentation, and country segmentation.
Publications per year
2002–2002
1
1
Global vs international involvement‐based segmentation
J‐M. Aurifeille, Pascale Quester, Larry Lockshin et al. · International Marketing Review · 2002 · 97 citations
1–1 of 1