Mobeen Jamshed Khattak

Publications

Citations

H-Index

2015

Active since

Affiliations

Mobeen Jamshed Khattak is an author at Mohammad Ali Jinnah University specializing in brand management, consumer decision making, and interactive marketing.

Top concepts

BrandingMarketingManagementAdvertisingSocial ImpactMedia MarketingBrand ManagementConsumer CultureSocial InfluenceSocial Marketing

Publications per year

2015–2015

Publications

Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior

Faisal Shahzad, Jamshed Khan Khattak, Mobeen Jamshed Khattak et al. · British Food Journal · 2015 · 32 citations

Consumer Study, Social Marketing, Consumer Research +20

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