Concepedia

Nataša Renko

NR

3

Publications

129

Citations

3

H-Index

2005

Active since

Affiliations

University of Zagreb(Current)

Nataša Renko is an author at University of Zagreb specializing in marketing, food policy, and food systems.

Top concepts

MarketingHealthBrandingBusinessEconomicsManagementFood PolicyFood SystemsPublic HealthBrand Strategy

Publications per year

2005–2012

3

Publications

3

When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity

Clifford J. Shultz, Timothy J. Burkink, Bruno Grbac et al. · Journal of Public Policy & Marketing · 2005 · 80 citations · Full text

Economics, Food Marketing, Health Sciences +14

INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTIONS: CASE OF CROATIA

Nataša Renko, Biljana Crnjak Karanović, Matea Matić · Cardiovascular & Hematological Agents in Medicinal Chemistry · 2012 · 38 citations · Full text

DESIGNING MARKETING STRATEGY USING THE FIVE COMPETITIVE FORCES MODEL BY MICHAEL E. PORTER - CASE OF SMALL BAKERY IN CROATIA

Nataša Renko, IVONA SUSTIC, Ružica Butigan · International Journal of Management Cases · 2011 · 11 citations

Designing Marketing Strategy, Brand Strategy, Competitive Advantage +17

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