Concepedia

IVONA SUSTIC

IS

1

Publications

11

Citations

1

H-Index

2011

Active since

IVONA SUSTIC is an author specializing in brand management, brand strategy, and marketing management.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyBrand ManagementBrand DevelopmentBusiness StrategyMarketing StrategyMarketing Management

Publications per year

2011–2011

1

Publications

1

DESIGNING MARKETING STRATEGY USING THE FIVE COMPETITIVE FORCES MODEL BY MICHAEL E. PORTER - CASE OF SMALL BAKERY IN CROATIA

Nataša Renko, IVONA SUSTIC, Ružica Butigan · International Journal of Management Cases · 2011 · 11 citations

Designing Marketing Strategy, Brand Strategy, Competitive Advantage +17

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