Concepedia

Micahel S. LaTour

MS

1

Publications

103

Citations

1

H-Index

1996

Active since

Affiliations

Auburn University(Current)

Micahel S. LaTour is an author at Auburn University specializing in risk communication, social sciences, and behavioral decision making.

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Publications per year

1996–1996

1

Publications

1

Don’t Be Afraid to Use Fear Appeals: An Experimental Study

Micahel S. LaTour, Robin L. Snipes, Sara J. Bliss · Journal of Advertising Research · 1996 · 103 citations

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