Concepedia

Sara J. Bliss

SJ

2

Publications

197

Citations

2

H-Index

1996

Active since

Affiliations

Auburn University(Current)

Sara J. Bliss is an author at Auburn University specializing in behavioral decision making, social sciences, and risk communication.

Top concepts

Publications per year

1996–1999

2

Publications

2

Don’t Be Afraid to Use Fear Appeals: An Experimental Study

Micahel S. LaTour, Robin L. Snipes, Sara J. Bliss · Journal of Advertising Research · 1996 · 103 citations

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A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising

Robin L. Snipes, Michael S. LaTour, Sara J. Bliss · Journal of Business Ethics · 1999 · 94 citations

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