Concepedia

Wanru Su

WS

Statistics

Publications

3

Citations

228

H-Index

3

Active since

1995

Affiliations

Dickinson College(Current)

Wanru Su is an author at Dickinson College specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessRecyclingEngineeringCommunicationPublic PolicySustainability

Publications per year

1995–2004

3

Publications

3

The impact of customer participation and service expectation on Locus attributions following service failure

HsiuJu Rebecca Yen, Kevin P. Gwinner, Wanru Su · International Journal of Service Industry Management · 2004 · 172 citations

Customer Satisfaction, Consumer Research, Service Quality +17

New Ways to Reach Non-Recyclers: an Extension of the Model of Reasoned Action to Recycling Behaviors

Debra J. Dahab, James W. Gentry, Wanru Su · ACR North American Advances · 1995 · 38 citations

Waste Prevention, Public Policy, New Ways +12

Consumer Attributions of Product Failure to Channel Members and Self: the Impacts of Situational Cues

Wanru Su, Michael J. Tippins · ACR North American Advances · 1998 · 18 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Attributions +12

1–3 of 3