Concepedia

Shir-Way Siew

SS

2

Publications

129

Citations

2

H-Index

2014

Active since

Affiliations

The University of Texas Rio Grande Valley(Current)

Shir-Way Siew is an author at The University of Texas Rio Grande Valley specializing in management, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsBrand EquityLuxury GoodsBrand AwarenessGreen MarketingLuxury Branding

Publications per year

2014–2018

2

Publications

2

Price presentation effects on green purchase intentions

Fei L. Weisstein, Mohammadreza Asgari, Shir-Way Siew · Journal of Product & Brand Management · 2014 · 92 citations

Green Marketing, Consumer Uncertainty, Price Presentation Effects +17

The influence of perceived strength of brand origin on willingness to pay more for luxury goods

Shir-Way Siew, Michael S. Minor, Reto Felix · Journal of Brand Management · 2018 · 37 citations

Customer Satisfaction, Brand Equity, Management +10

Rows per page

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