Concepedia

Harish Kumar

HK

9

Publications

418

Citations

9

H-Index

2022

Active since

Affiliations

Management Development Institute(Current)

Great Lakes Institute of Management

Harish Kumar is an author at Management Development Institute specializing in management, user experience, and marketing.

Top concepts

MarketingManagementUser ExperienceConsumer ResearchAugmented RealityConsumer BehaviorDigital MarketingCustomer SatisfactionInteractive MarketingEngineering

Publications per year

2022–2024

9

Publications

9

Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing

Harish Kumar, Philipp A. Rauschnabel, Madhushree Nanda Agarwal et al. · Information & Management · 2023 · 74 citations · Full text

Meta-analysis of augmented reality marketing

Harish Kumar, Parul Gupta, Sumedha Chauhan · Marketing Intelligence & Planning · 2022 · 72 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

ARvolution: Decoding consumer motivation and value dimensions in augmented reality

Carsten D. Schultz, Harish Kumar · Journal of Retailing and Consumer Services · 2024 · 68 citations · Full text

Consumer Uncertainty, Engineering, Digital Marketing +24

Exploring the role of augmented reality in online impulse behaviour

Harish Kumar, Ritu Srivastava · International Journal of Retail & Distribution Management · 2022 · 65 citations

Customer Satisfaction, Engineering, Consumer Research +21

Digital customer engagement: A systematic literature review and research agenda

Ritu Srivastava, Parul Gupta, Harish Kumar et al. · Australian Journal of Management · 2023 · 45 citations

Customer Experience, Customer Satisfaction, Digital Customer Engagement +21

Rows per page

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