Concepedia

Valerie Gannon

VG

Statistics

Publications

3

Citations

236

H-Index

3

Active since

2016

Affiliations

University College Dublin(Current)

IBAT College

Valerie Gannon is an author at University College Dublin specializing in interactive marketing, social media, and consumer research.

ORCID

Top concepts

Publications per year

2016–2021

3

Publications

3

Beauty blogger selfies as authenticating practices

Valerie Gannon, Andrea Prothero · European Journal of Marketing · 2016 · 101 citations

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Beauty bloggers and YouTubers as a community of practice

Valerie Gannon, Andrea Prothero · Journal of Marketing Management · 2018 · 100 citations · Full text

, , +18

From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising

Rachel Campbell, Olivia Freeman, Valerie Gannon · Journal of Marketing Management · 2021 · 35 citations · Full text

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