Laura Herrewijn

The efficacy of the Friendly Attac serious digital game to promote prosocial bystander behavior in cyberbullying among young adolescents: A cluster-randomized controlled trial

Ann DeSmet, Sara Bastiaensens, Katrien Van Cleemput et al. · Computers in Human Behavior · 2017 · 123 citations · Full text

Social Sciences, Communication, Social Psychology +17

Putting brands into play

Laura Herrewijn, Karolien Poels · International Journal of Advertising · 2013 · 67 citations

Business, Marketing, Psychology +15

Play Buddies or Space Invaders? Players’ Attitudes Toward In-Game Advertising

Karolien Poels, Wim Janssens, Laura Herrewijn · Journal of Advertising · 2013 · 45 citations

Business, Communication, Marketing +11

The impact of social setting on the recall and recognition of in-game advertising

Laura Herrewijn, Karolien Poels · Computers in Human Behavior · 2014 · 33 citations

Business, Marketing, Marketing Management +12

When and why is perceived congruity important for in-game advertising in fantasy games?

Shana Verberckmoes, Karolien Poels, Nathalie Dens et al. · Computers in Human Behavior · 2016 · 29 citations

Business, Marketing, Social Psychology +14