Concepedia

Marine Kergoat

MK

Statistics

Publications

4

Citations

102

H-Index

4

Active since

2012

Affiliations

Université Paris Nanterre(Current)

Laboratoire Parisien de Psychologie Sociale

Université Bourgogne Franche-Comté

Marine Kergoat is an author at Université Paris Nanterre specializing in psychology, moderating effects, and marketing.

Publications per year

2012–2019

4

Publications

4

Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad’s content

Marine Kergoat, Thierry Meyer, Alain Merot · Journal of Consumer Marketing · 2017 · 34 citations · Full text

Business, Marketing, Psychology +17

CONSUMER PREFERENCE FOR TACTILE SOFTNESS: A QUESTION OF AFFECT INTENSITY?

Marine Kergoat, Agnès Giboreau, Huguette Nicod et al. · Journal of Sensory Studies · 2012 · 29 citations

Agriculture, Marketing, Psychology +9

Appraisal of speed-enforcement warning messages among young drivers: Influence of automatic versus human speed enforcement in a known or unknown location

Marine Kergoat, Patricia Delhomme, Thierry Meyer · Transportation Research Part F Traffic Psychology and Behaviour · 2017 · 28 citations

Public Health, Communication, Social Psychology +17

Influence of “health” versus “commercial” physical activity message on snacking behavior

Marine Kergoat, Thierry Meyer, Jean‐Baptiste Légal · Journal of Consumer Marketing · 2019 · 11 citations · Full text

Social Sciences, Health Behavior, Psychology +17

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