Concepedia

Xavier Ginesta

XG

15

Publications

358

Citations

12

H-Index

2012

Active since

Affiliations

Universitat de Vic - Universitat Central de Catalunya(Current)

Universitat Ramon Llull

Universidad de Málaga

Xavier Ginesta is an author at Universitat de Vic - Universitat Central de Catalunya specializing in management, marketing, and brand strategy.

Top concepts

MarketingManagementCultureBrandingBusinessBrand StrategyBrand DevelopmentBrand ManagementMarketing StrategySports Marketing

Publications per year

2012–2023

15

Publications

15

The critical role of stakeholder engagement in a place branding strategy: a case study of the Empordà brand

Jordi de San Eugenio Vela, Xavier Ginesta, Mihalis Kavaratzis · European Planning Studies · 2019 · 54 citations · Full text

Cultural Heritage, Brand Strategy, Social Sciences +27

The Use of Football as a Country Branding Strategy. Case Study

Xavier Ginesta, Jordi de San Eugenio Vela · Communication & Sport · 2013 · 51 citations

Qatar Foundation, Brand Strategy, Globalization Of Sport +23

Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making

Xavier Ginesta, Jordi de San Eugenio Vela · American Behavioral Scientist · 2020 · 46 citations · Full text

Brand Strategy, Social Sciences, Urban Governance +18

The business of stadia: Maximizing the use of Spanish Football venues

Xavier Ginesta · Tourism and Hospitality Research · 2016 · 33 citations

Brand Strategy, Sports Sponsorship, Sports Consumption +21

Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands

Gorka Zamarreño-Aramendia, F. Javier Cristófol, Jordi de San Eugenio Vela et al. · Journal of Open Innovation Technology Market and Complexity · 2020 · 25 citations · Full text

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