Concepedia
Statistics
Publications
1
Citations
83
H-Index
Active since
1993
Avu Sankaralingam is an author specializing in consumer behavior, business, and customer loyalty.
Publications per year
1993–1993
Zapping and Its Impact on Brand Purchase Behavior
Fred S. Zufryden, James H. Pedrick, Avu Sankaralingam · Journal of Advertising Research · 1993 · 83 citations
Business, Marketing, Marketing Management +10
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