James H. Pedrick

Publications

177

Citations

H-Index

1991

Active since

Affiliations

Southern California University for Professional Studies(Current)

James H. Pedrick is an author at Southern California University for Professional Studies specializing in business, consumer research, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchStatisticsAdvertisingBrand EquityBrand AwarenessMarketing Analytics

Publications per year

1991–1993

Publications

Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

James H. Pedrick, Fred S. Zufryden · Marketing Science · 1991 · 94 citations

Marketing, Marketing Analytics, Advertising Media +15

Zapping and Its Impact on Brand Purchase Behavior

Fred S. Zufryden, James H. Pedrick, Avu Sankaralingam · Journal of Advertising Research · 1993 · 83 citations

Brand Purchase Behavior, Consumer Research, Business +5

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