Concepedia

Fred S. Zufryden

FS

29

Publications

1.7K

Citations

20

H-Index

1973

Active since

Affiliations

University of Southern California(Current)

Southern California University for Professional Studies

University of California, Los Angeles

University of Pennsylvania

Fred S. Zufryden is an author at University of Southern California specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorEconomicsConsumer ChoiceMarketing AnalyticsCustomer SatisfactionInteractive Marketing

Publications per year

1973–2005

29

Publications

29

Modeling Movie Life Cycles and Market Share

Andrew Ainslie, Xavier Drèze, Fred S. Zufryden · Marketing Science · 2005 · 254 citations

Marketing Analytics, Consumer Uncertainty, Consumer Research +18

An Integer Programming Approach to the Optimal Product Line Selection Problem

Richard D. McBride, Fred S. Zufryden · Marketing Science · 1988 · 181 citations

Mathematical Programming, Engineering, Optimization Code +19

Measurement of online visibility and its impact on Internet traffic

Xavier Drèze, Fred S. Zufryden · Journal of Interactive Marketing · 2004 · 168 citations

A Dynamic Programming Approach for Product Selection and Supermarket Shelf-Space Allocation

Fred S. Zufryden · Journal of the Operational Research Society · 1986 · 146 citations

Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

James H. Pedrick, Fred S. Zufryden · Marketing Science · 1991 · 94 citations

Marketing, Marketing Analytics, Advertising Media +15

Rows per page

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