Statistics
Publications
1
Citations
138
H-Index
1
Active since
1992
Affiliations
University of Edinburgh(Current)
George R. Cook is an author at University of Edinburgh specializing in marketing strategy, brand strategy, and brand building.
Publications per year
1992–1992
1
1
The Corporate (Sports) Sponsor
D. Marshall, George R. Cook · International Journal of Advertising · 1992 · 138 citations
Advertising, Arts, Management +14
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