Concepedia

Shiv Ratan Agrawal

SR

11

Publications

363

Citations

11

H-Index

2014

Active since

Affiliations

ICFAI Foundation for Higher Education(Current)

Maulana Azad National Institute of Technology

Sri Sri University

ICFAI Business School

People’s University

Shiv Ratan Agrawal is an author at ICFAI Foundation for Higher Education specializing in management, marketing, and customer satisfaction.

Top concepts

MarketingManagementCustomer SatisfactionBusinessCommunicationConsumer ResearchTechnologyMarketing StrategyArtsInteractive Marketing

Publications per year

2014–2022

11

Publications

11

An Indian customer surrounding 7P׳s of service marketing

Gyaneshwar Singh Kushwaha, Shiv Ratan Agrawal · Journal of Retailing and Consumer Services · 2014 · 98 citations

Customer Satisfaction, Service Research, Hospitality Marketing +8

Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos

Shiv Ratan Agrawal, Divya Mittal · Journal of Retailing and Consumer Services · 2022 · 64 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +7

Determining banking service attributes from online reviews: text mining and sentiment analysis

Divya Mittal, Shiv Ratan Agrawal · International Journal of Bank Marketing · 2022 · 39 citations

Customer Experience, Customer Satisfaction, Business Intelligence +20

Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis

Shiv Ratan Agrawal · Journal of Relationship Marketing · 2020 · 30 citations

Customer Satisfaction, Strengthening Internal Crm, Online Communication +25

Constructive usage of WhatsApp in education sector for strengthening relations

Shiv Ratan Agrawal, Divya Mittal · International Journal of Educational Management · 2019 · 28 citations

Customer Satisfaction, Education, Educational Communication +20

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