Gyaneshwar Singh Kushwaha

Publications

492

Citations

H-Index

2010

Active since

Affiliations

Maulana Azad National Institute of Technology(Current)

Gyaneshwar Singh Kushwaha is an author at Maulana Azad National Institute of Technology specializing in business, management, and customer satisfaction.

ORCID

Top concepts

BusinessManagementMarketingCustomer SatisfactionLogisticsConsumer ResearchSupply ChainConsumer BehaviorMarketing StrategyStrategic Management

Publications per year

2010–2019

Publications

Green initiatives: a step towards sustainable development and firm's performance in the automobile industry

Gyaneshwar Singh Kushwaha, Nagendra Kumar Sharma · Journal of Cleaner Production · 2015 · 198 citations

Green Growth, Engineering, Green Transition +9

An Indian customer surrounding 7P׳s of service marketing

Gyaneshwar Singh Kushwaha, Shiv Ratan Agrawal · Journal of Retailing and Consumer Services · 2014 · 98 citations

Customer Satisfaction, Service Research, Hospitality Marketing +8

Eco-labels: A tool for green marketing or just a blind mirror for consumers

Nagendra Kumar Sharma, Gyaneshwar Singh Kushwaha · Electronic Green Journal · 2019 · 76 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +18

COMPETITIVE ADVANTAGE THROUGH INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ENABLED SUPPLY CHAIN MANAGEMENT PRACTICES

Gyaneshwar Singh Kushwaha, Maulana Azad · 2011 · 29 citations

The impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes

Gyaneshwar Singh Kushwaha, Shiv Ratan Agrawal · Journal of Research in Interactive Marketing · 2016 · 24 citations

Customer Satisfaction, Behavioural Outcomes, Digital Marketing +21

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