Georgios Tsimonis

Statistics

Publications

Citations

836

H-Index

Active since

2012

Affiliations

Athens University of Economics and Business(Current)

De Montfort University

Georgios Tsimonis is an author at Athens University of Economics and Business specializing in digital marketing, interactive marketing, and management.

ORCID

Top concepts

BusinessMarketingManagementDigital MarketingInteractive MarketingConsumer ResearchArtsBrandingBrand EquitySocial Media

Publications per year

2012–2021

Publications

Brand strategies in social media

Georgios Tsimonis, Sergios Dimitriadis · Marketing Intelligence & Planning · 2014 · 550 citations

Digital Marketing, Social Media Activity, Media Innovation +22

M-commerce: The nexus between mobile shopping service quality and loyalty

Suha Omar, Kholoud Mohsen, Georgios Tsimonis et al. · Journal of Retailing and Consumer Services · 2021 · 153 citations · Full text

Customer Satisfaction, Online Customer Behavior, Mobile Marketing +9

Using E‐S‐QUAL to measure internet service quality of e‐commerce web sites in Greece

Ilias Santouridis, Panagiotis Trivellas, Georgios Tsimonis · International Journal of Quality and Service Sciences · 2012 · 106 citations

Customer Satisfaction, Digital Marketing, Structured Questionnaire +20

An integrative typology of relational benefits and costs in social media brand pages

Georgios Tsimonis, Sergios Dimitriadis, Suha Omar · International Journal of Market Research · 2019 · 27 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +23

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