Concepedia
Statistics
Publications
4
Citations
231
H-Index
Active since
2018
Affiliations
De Montfort University(Current)
University of Essex
Suha Omar is an author at De Montfort University specializing in consumer research, management, and marketing.
Top concepts
ArtsBusinessMarketingManagementConsumer ResearchDigital MarketingInteractive MarketingBrandingLearningEducation
Publications per year
2018–2021
M-commerce: The nexus between mobile shopping service quality and loyalty
Suha Omar, Kholoud Mohsen, Georgios Tsimonis et al. · Journal of Retailing and Consumer Services · 2021 · 153 citations · Full text
Customer Satisfaction, Online Customer Behavior, Mobile Marketing +9
Does using latest technologies impact new venture innovation? A contingency-based view of institutional environments
Kholoud Mohsen, Saadat Saeed, Ali Raza et al. · Journal of Small Business Management · 2019 · 34 citations · Full text
An integrative typology of relational benefits and costs in social media brand pages
Georgios Tsimonis, Sergios Dimitriadis, Suha Omar · International Journal of Market Research · 2019 · 27 citations · Full text
Digital Marketing, Consumer Research, Brand Strategy +23
Evaluating the educational value of simulation games: Learners’ perspective
Kholoud Mohsen, Shahpar Abdollahi, Suha Omar · Innovations in Education and Teaching International · 2018 · 17 citations
Education, Simulation Video Game, Learning-by-doing +17
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