Concepedia

Amonrat Thoumrungroje

AT

13

Publications

739

Citations

13

H-Index

2005

Active since

Affiliations

Assumption University(Current)

Mahidol University

Mahasarakham University

Amonrat Thoumrungroje is an author at Assumption University specializing in management, business, and business strategy.

Top concepts

ManagementBusinessMarketingBusiness StrategyStrategic ManagementGlobal StrategyInternational BusinessInternational ManagementStrategyInternational Marketing

Publications per year

2005–2022

13

Publications

13

The Influence of Social Media Intensity and EWOM on Conspicuous Consumption

Amonrat Thoumrungroje · Procedia - Social and Behavioral Sciences · 2014 · 174 citations · Full text

Market orientation, international business relationships and perceived export performance

Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat Thoumrungroje · International Marketing Review · 2007 · 160 citations

Market Orientation, International Economics, International Marketing +18

The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance

Amonrat Thoumrungroje, Olimpia C. Racela · Journal of Strategic Marketing · 2013 · 77 citations

Customer Satisfaction, Entrepreneurship, Innovation Management +17

A Cross-National Study of Consumer Spending Behavior: The Impact of Social Media Intensity and Materialism

Amonrat Thoumrungroje · Journal of International Consumer Marketing · 2018 · 57 citations

Consumer Economics, Cultural Consumption, Digital Marketing +25

Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization

Olimpia C. Racela, Amonrat Thoumrungroje · Journal of Global Marketing · 2019 · 42 citations

Business Intelligence, International Marketing, Trade +21

Rows per page

1–5 of 13