Concepedia

James Peréz‐Morón

JP

3

Publications

59

Citations

3

H-Index

2022

Active since

Affiliations

Universidad Tecnológica de Bolívar(Current)

Jain University

Hospital Universiti Sains Malaysia

James Peréz‐Morón is an author at Universidad Tecnológica de Bolívar specializing in business, management, and consumer behavior.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchMarketing StrategyCustomer SatisfactionSociologyE-businessE-commerce

Publications per year

2022–2023

3

Publications

3

Effect of Service Quality and Customer Satisfaction on Customer Loyalty: A case study of Starbucks in Malaysia

James Peréz‐Morón, Sahana Madan, Jin Yin Cheu et al. · International Journal of Tourism and Hospitality in Asia Pasific · 2022 · 33 citations · Full text

Total Quality Management, Customer Satisfaction, Service Quality +11

Analysis of the Shopee’s Strategies to Succeed in the Global E-commerce Market: Malaysia Case

Sahana Madan, James Peréz‐Morón, Xin Nee Chua et al. · International Journal of Tourism and Hospitality in Asia Pasific · 2022 · 14 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +23

Sustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombia

James Peréz‐Morón, Ulf Thoene, Roberto García Alonso · Management Research The Journal of the Iberoamerican Academy of Management · 2023 · 12 citations · Full text

Organizations, Sustainable Development, Post-peace Agreement Colombia +18

Rows per page

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