1
Publications
33
Citations
1
H-Index
2022
Active since
Affiliations
Universidad Tecnológica de Bolívar(Current)
Jin Yin Cheu is an author at Universidad Tecnológica de Bolívar specializing in marketing strategy, consumer behavior, and customer satisfaction.
Top concepts
BusinessMarketingManagementService QualityCustomer ServiceConsumer BehaviorConsumer ResearchMarketing StrategyCustomer SatisfactionTotal Quality Management
Publications per year
2022–2022
1
1
James Peréz‐Morón, Sahana Madan, Jin Yin Cheu et al. · International Journal of Tourism and Hospitality in Asia Pasific · 2022 · 33 citations · Full text
Total Quality Management, Customer Satisfaction, Service Quality +11
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