1
Publications
14
Citations
1
H-Index
2022
Active since
Affiliations
Universidad Tecnológica de Bolívar(Current)
Xin Nee Chua is an author at Universidad Tecnológica de Bolívar specializing in marketing strategy, business strategy, and e-commerce.
Top concepts
BusinessMarketingE-businessE-commerceManagementGlobal MarketingBusiness StrategyConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2022–2022
1
1
Analysis of the Shopee’s Strategies to Succeed in the Global E-commerce Market: Malaysia Case
Sahana Madan, James Peréz‐Morón, Xin Nee Chua et al. · International Journal of Tourism and Hospitality in Asia Pasific · 2022 · 14 citations · Full text
Customer Experience, Customer Satisfaction, Digital Marketing +23
Rows per page
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