Concepedia

Lester R. Frankel

LR

9

Publications

531

Citations

9

H-Index

1938

Active since

Affiliations

Baruch College(Current)

Lester R. Frankel is an author at Baruch College specializing in statistics, engineering, and survey methodology.

Top concepts

StatisticsEngineeringSurvey MethodologyManagementEconometricsBusinessMarketingCommunicationSampling MethodsConsumer Research

Publications per year

1938–1993

9

Publications

9

Defining Advertising Goals for Measured Advertising Results

Lester R. Frankel, Russell H. Colley · Journal of Marketing Research · 1964 · 299 citations

Advertising Goals, Advertising, Interactive Marketing +7

Some Recent Developments in Sample Survey Design

Martin R. Frankel, Lester R. Frankel · Journal of Marketing Research · 1977 · 52 citations

Customer Satisfaction, Engineering, Digital Marketing +18

FIFTY YEARS OF SURVEY SAMPLING IN THE UNITED STATES

Martin R. Frankel, Lester R. Frankel · Public Opinion Quarterly · 1987 · 39 citations

Engineering, Sampling Technique, Applied Econometrics +16

The Transformation of Statistics to Simplify their Distribution

Harold Hotelling, Lester R. Frankel · The Annals of Mathematical Statistics · 1938 · 30 citations · Full text

Engineering, Statistical Foundation, Statistical Inference +3

Sampling Opinions: An Analysis of Survey Procedure

Lester R. Frankel, Frederick F. Stephan, Philip J. McCarthy · Journal of Marketing · 1959 · 30 citations · Full text

Survey (Human Research), Survey Procedure, Engineering +7

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