Concepedia
Statistics
Publications
1
Citations
299
H-Index
Active since
1964
Russell H. Colley is an author specializing in advertising persuasion, ad performance measurement, and advertising.
Publications per year
1964–1964
Defining Advertising Goals for Measured Advertising Results
Lester R. Frankel, Russell H. Colley · Journal of Marketing Research · 1964 · 299 citations
Business, Marketing, Marketing Management +14
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