Concepedia
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Publications
1
Citations
94
H-Index
Active since
2008
Tsung-Chi Liu is an author specializing in brand management, brand strategy, and customer satisfaction.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2008–2008
Factors affecting attitudes toward private labels and promoted brands
Tsung-Chi Liu, Chung‐Yu Wang · Journal of Marketing Management · 2008 · 94 citations
Marketing, Customer Satisfaction, Private Labels +13
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