Mathias C. Streicher

Author

Also Known As

Mathias C Streicher, Mathias C. Streicher, Mathias Streicher

Publications

152

Citations

H-Index

Concepts

All Affiliations

Mathias C. Streicher is an author at Universität Innsbruck specializing in marketing, consumer behavior, and cognitive science.

#	Concept	H-Index	Publications	Citations
1	Management	2	2	68
2	Cognitive Science	2	2	68
3	Marketing	2	2	68
4	Business	1	1	25
5	Social Sciences	1	1	43

Mathias C. Streicher

Publications

134

Citations

H-Index

Page 1

	Year	Citations
Multisensory interaction in product choice: Grasping a product affects choice of other seen products Mathias C. Streicher, Zachary Estes Journal of Consumer Psychology	2016	55
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing Mathias C. Streicher, Zachary Estes, Oliver B. Büttner Journal of Consumer Research Behavioral Decision MakingConsumer StudyExploratory SearchConsumer ResearchCognition	2020	43
Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice Mathias C. Streicher, Zachary Estes Applied Cognitive Psychology Consumer UncertaintyConsumer StudyConsumer ResearchBrand StrategyHaptic Prime	2015	25
Sensorimotor experiences in servicescapes predict attitude formation through memory dynamics: A longitudinal study Bernd F. Reitsamer, Mathias C. Streicher, Karin Teichmann Psychology and Marketing	2019	11

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