Concepedia

Allan J. Magrath

AJ

Statistics

Publications

9

Citations

358

H-Index

9

Active since

1986

Affiliations

Western University(Current)

Allan J. Magrath is an author at Western University specializing in management, distribution channels, and marketing.

Publications per year

1986–2013

9

Publications

9

When marketing services, 4 Ps are not enough

Allan J. Magrath · Business Horizons · 1986 · 177 citations

, , +3

Building customer partnerships

Allan J. Magrath, Kenneth G. Hardy · Business Horizons · 1994 · 43 citations

Dealing with Cheating in Distribution

Kenneth G. Hardy, Allan J. Magrath · European Journal of Marketing · 1989 · 33 citations

, , +9

A Strategic Paradigm for Predicting Manufacturer‐Reseller Conflict

Allan J. Magrath, Kenneth G. Hardy · European Journal of Marketing · 1989 · 28 citations

, , +17

Ten ways for manufacturers to improve distribution management

Kenneth G. Hardy, Allan J. Magrath · Business Horizons · 1988 · 23 citations

, , +12

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