Concepedia
Statistics
Publications
5
Citations
81
H-Index
Active since
2018
Affiliations
Shanghai University(Current)
Macquarie University
Sungkyunkwan University
University of Technology Sydney
Fudan University
Junjun Cheng is an author at Shanghai University specializing in vulnerable consumers, anthropology of migration, and social sciences.
Publications per year
2018–2024
Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China
Yimin Huang, Rongwei Chu, Junjun Cheng · Journal of Public Policy & Marketing · 2018 · 19 citations
Social Sciences, Social Psychology, Sociology +10
Influencer-product attractiveness transference in interactive fashion marketing: the moderated moderating effect of speciesism against AI
Junjun Cheng, Jiaxuan Wang · Journal of Research in Interactive Marketing · 2024 · 17 citations
Management, Marketing, Marketing Management +15
Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect
Junjun Cheng, Bo Chen, Zihang Huang · Journal of Retailing and Consumer Services · 2023 · 16 citations
Business, Marketing, Marketing Management +17
Resilience and well‐being production among vulnerable consumers facing systematic constraints
Yimin Huang, Junjun Cheng, Rongwei Chu · Journal of Consumer Affairs · 2020 · 15 citations
Social Sciences, Urban Studies, Anthropology Of Migration +16
Are We Becoming More Ethical Consumers During the Global Pandemic? The Moderating Role of Negotiable Fate Across Cultures
Junjun Cheng, Yimin Huang, Bo Chen · Journal of Business Ethics · 2024 · 14 citations
Business, Cultures, Ethics +16
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