16
Publications
512
Citations
11
H-Index
1997
Active since
Brendan Moyle is an author at Massey University specializing in business, marketing, and economics.
Top concepts
BusinessMarketingEconomicsConservation BiologyTradeEngineeringPublic PolicyConsumer ResearchLawHealth
Publications per year
1997–2022
16
16
Brand equity and brand vulnerability
Lynne Eagle, Philip J. Kitchen, Lawrence C. Rose et al. · European Journal of Marketing · 2003 · 48 citations
The black market in China for tiger products
Brendan Moyle · Global Crime · 2009 · 44 citations
Rows per page
1–5 of 16