Concepedia

Byungjoon Yoo

BY

25

Publications

811

Citations

18

H-Index

2001

Active since

Affiliations

Seoul National University(Current)

Korea University

Hong Kong University of Science and Technology

Gachon University

Carnegie Mellon University

Byungjoon Yoo is an author at Seoul National University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEconomicsInteractive MarketingMarket DesignDigital MarketingMechanism DesignSocial Media

Publications per year

2001–2023

25

Publications

25

Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics

Eunho Park, Rishika Rishika, Ramkumar Janakiraman et al. · Journal of Marketing · 2017 · 135 citations

Online Gaming, Digital Marketing, Online Communities +26

A Model of Neutral B2B Intermediaries

Byungjoon Yoo, Vidyanand Choudhary, Tridas Mukhopadhyay · Journal of Management Information Systems · 2002 · 76 citations

Business-to-business Research, Business Intelligence, Abstract Business-to-business +17

The Impact of Service Quality on Customer Loyalty through Customer Satisfaction in Mobile Social Media

Kyeongmin Yum, Byungjoon Yoo · Sustainability · 2023 · 55 citations · Full text

Customer Satisfaction, Mobile Social Media, Digital Marketing +16

Electronic B2B Marketplaces with Different Ownership Structures

Byungjoon Yoo, Vidyanand Choudhary, Tridas Mukhopadhyay · Management Science · 2007 · 54 citations

Electronic Marketplace, Economics, Business-to-business Research +14

SHOMY: Detection of Small Hazardous Objects using the You Only Look Once Algorithm

Eunchan Kim, Jinyoung Lee, † Hyunjik et al. · KSII Transactions on Internet and Information Systems · 2022 · 42 citations · Full text

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